Top 5 Sales Objections and Rebuttals

Sign that reads "Turning no into Yes!"

At this point in your business journey, you have a product or service to sell and you’re doing everything you can to make sales, but it seems like you keep hitting different road blocks with potential buyers. You probably even notice that there’s a theme to these barriers. They are called “Sales Objections”. A Sales Objection is any reason a potential customer can come up with to say “No” to your product or service. In this blog we will go over the top 5 sales objections and rebuttals to those objections. 

There are a few ways to inject the rebuttals into your marketing campaigns and sales tactics. One way is to address as many of the objections within your advertising or through social media posts. If you are doing sales calls, you can address the objections as they come up in your sales conversation.

Poster that reads "What you need"

1. Lack of Need

The buyer doesn’t see the need for your product or service, or they don’t even see that there is a need to be fulfilled. For this kind of objection, you want to find out what the customer needs are and bring attention to the gap. The gap is the space between where your customer is now and where they will be after they have your product/service. 

Sell the result. As a business owner, you’re a creative person and the part of the product that is interesting to you is how it was created or the process you will take the customer through. The customer is only interested in the result. Take a moment to imagine you are in the shoes of the customer, do you want to hear about all the things the business went through to bring you XYZ product/service? Maybe. But more than that, you are interested in the results and the value this product/service will add to your life.

Know the industry. Keep up to date on changes and innovations in the industry. This will keep you up to date on what the latest customer needs are, what gaps there are in the industry that you can build and expand upon.

Get to the bottom. Find out the reason behind the need. This will help you to more fully understand where your client is coming from. Knowing the underlying reason is also great market research for you in terms of positioning your marketing & sales to reach your ideal clients in the future.

Stamp that reads "Urgent"

2. Lack of Urgency. 

Your customer is content with the way things are, because they don’t truly understand the full value of the product/service that you offer. Now is the time to remind them why they were searching for you in the first place and how much relief they will get from purchasing your product/service.

Focus on the pain points. In the previous rebuttal you figured out what the client’s underlying need is and it’s connected to relieving some kind of pain in their life. Now is the time to remind them of that pain and how much relief they will get from your product/service.

Paint the future. After talking about where they are now, paint a picture of what their life could be like after they purchase your product/service. Throw in testimonials and results that other customer have received to support the picture you’re painting.

Play the numbers game. If emotional appeal isn’t enough to convince your client, explain the outcome using a cost benefit analysis. For example, if you continue your life without XYZ product it will cost you $$, but if you purchase XYZ product for $, it will save you $$$ in the long run.

If you are running an automated sales process online, you can include a count-down timer to add urgency for your customers. When launching a marketing campaign for a product/service, set a specific release date to create urgency and set up reminder notifications for when different tiers of purchase prices exp­ire.

Imagine of a man holding to puzzle pieces. One piece reads "tru" and the other "st". When you put them together it reads "trust"

3. Lack of Trust/Authority

Your buyer may not know you very well or be unsure of your solutions. You need be able to create trust and establish that you’re an authority in your field. This is done through incremental steps. Take the time to build a relationship with your client.

Be real. These days, no one wants a pushy sales person telling them what to do with their money.  Come from a place of teaching your prospect about your product/service. Be real about your credentials and customer reviews. Be interested in your prospect and their goals.

Balance the conversation. Teach them about what you have to offer while keeping the conversation balanced with questions about them. Focus on having a two-way conversation with your prospect to build trust. When they tell a story about themselves, relate this to another client you’ve worked with and their results.

4. Lack of Budget

This is probably the most common sales objection you will encounter and it’s also one of the easiest to overcome. Sometimes it is a mask for another objection. You may want to ask a few more questions to find out if there’s an underlying objection.

Payment plans.  Offer a way to break down the larger sum into smaller payments. Sign them up for small recurring payments until the balance is paid in full. If you’re able to, ask the client what they can reasonably afford per month/week.

Value focus. The outcome and value of the product/service will always trump the dollar amount paid for something. Focus on the relief, convenience, skills, self-expansion, etc. that your product will add to the client’s life.

5. Time Objection

Clients will use a lack of time objection to mask other reasons they’re objecting. You can circumvent this objection by asking what is keeping them so busy. Draw attention to the value of your product/service and how the time investment they would make in the short-run will save them time in the long run. If the time objection is a mask for another objection, switch to one of the other tactics.

Hand with three fingers up, two fingers down. The three fingers up are pointing to the numbers: 1, 2, & 3.

3 Simplified Steps for overcoming objections:

Build rapport with the client. Think of the sales conversation like a table tennis match. You ask a question, the client answers, and you validate understanding of where they are coming from, the client confirms what’s being said, you ask another question. This keeps the focus of the conversation on the client and has them saying yes to you. If you follow these simple steps, by the end of the conversation the client should be asking you how much the product/service costs.

Listen: Ask open-ended questions to get the back story from your client. This will help you to understand their “why” and what need they’re looking to fulfill.

Validate: Show them that you understand where they’re coming from by validating their experience and emotions. Ask any necessary clarifying questions to show that you are interested and listening.

Confirm: Ask the client to confirm that you understood correctly. Getting their affirmation puts them into a “yes” mindset.

 Want to see a professional at work? Here’s a cool trick you can try.

When I first started out as a life coach, I knew the hardest part was going to be sales. I studied different sales tactics and took a couple of online courses. It was still hard for me to imagine what this would look like playing out in a sales call. As a supplemental learning experience, I decided to pretend I needed a life coach and I hopped on a couple of different sales calls as a customer. I legitimately was looking for someone to help coach me and I knew that I would be a really hard person to sell. I listened to their questions and responses and was able to identify the ways they handled my sales objections. I learned a lot from the experience in terms of what works and what doesn’t work when selling to a customer. In the end, I was sold on coaching services from a company who had an impeccable sales pitch and were in alignment with my goals. I highly recommend trying this strategy to gain real-life sales experience from the customer’s perspective.

I would love to hear your thoughts! Please leave your questions and comments below.


How to SEO Your Blog Post in 10 Steps

Welcome to my humble website where I write about various topics of interest. The subject matter ranges from: Life Coaching, Sustainability, and Metaphysical Healing.

This post on “How to SEO (Search Engine Optimize) your Blog Post” falls under the category of Life Coaching. To find more information on how to grow your business or do online marketing, subscribe to the blog, or sign up for the email newsletter:

What is Search Engine Optimization?

When you have SEO this means that your blog will show up as one of the top results of a search. There are 25 different search engines, so you will want to do research specific to your preferred resource. This post is created with Google in mind because it would be difficult to cover information on 25 different search engines.

Step 1. What to Write About

Deciding on a topic to write about can be difficult, but Answer The Public makes it easy. Visit their website at:

Type in the general topic about and 

“AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services.” -Answer The Public

The search results display in a beautiful diagram and allows you to select the title of your blog from one of the search results.

Image showing the search results from Answer the Public when you enter in the words "life coach" into the search box. This shows what type of searches have been made by users and how google auto completes the search for "life coach"

You will also want to optimize the title of your blog. Have you ever noticed how you feel more drawn to clicking “Top 10 reasons why people use WordPress” , but “Why to build a WordPress site.” seems unappealing? It’s because the number tells us that this author is speaking with authority on the subject. Not only are they an authority, but the article has been well organized, you know exactly how much time you will likely spend reading it, and it will be easy to digest. You want to have an optimized title because you already create content that is efficient, organized, and easy to digest. An optimized title will allow your professionalism to shine and google will rank it higher because google likes number.

Step 2. Finding Keywords for Your Blog Post

The easiest way to find keywords that will assist in optimizing your blog is to use the “Google Keywords Planner” tool:

With this planning tool, you can enter in the subject and some alternatives into the search bar. The search results page will show you how often those words are searched on a monthly basis and also offer some alternative phrases that can broaden your reach. Choose a word or combination of words that has the highest number of searches per month. When testing this out I entered “life coaching, business coach, coaching” into the search bar and found that “life coaching” was the most searched term out of the three.

This image show the google keyword search results for "life coach". This will help SEO your Blog Post

Step 3. Utilizing Key Words to SEO Your Blog Post

The first thing to note is that longer key words have less competition. For example:

Mushroom Soup 271,000,000 results

Creamy Wild Mushroom and Rice Soup 17,900,000 results

This means there’s less competition for longer key words. 

Use the keyword in the title, the first 100-150 words, two more times in the blog post and remember to put it in the metadata. You’ll notice in this post “How to Create A SEO Blog Post In 10 Steps” is a fairly long string of key words and is used in the first paragraph and again just now. There is a sweet spot for setting the keyword phrase and SEO tools like Yoast can assist you in figuring that out for your post.

Metadata is the short description of what your blog post is about. You may use a different tool to edit the metadata depending on which platform you utilize to build your website. For my site, which is on WordPress, I use the plugin “Yoast SEO” for creating the metadata. The Yoast plug-in also offers an extensive amount of support that scans your blog post and points out errors that you can therefore fix.

Step 4. Create Longer Content

In initial searches, the minimum word count requirement for a blog post was around 500. Today, based on this study by SEMrush, the ideal word count is 1,200. 

A graph describing the relationship between content length and search engine results. The image shows that 1,200 word posts are the best to SEO your Blog Post.

Why 1,200 over 500? The content is more thorough. Have you ever spent a day looking for the answer to a specific question and find yourself reading through eight different blogs to piece together the answer? Make your blog the one stop shop. Take the time to plan out what you’re going to write, do research to see what is out there, test what you’re going to write about, and when you feel like an expert on the subject, share with the rest of the world what you learned!

The longer and more thoughtful your post is, the more likely it will generate “backlinks”. Backlinks are when other bloggers refer to your post as a voice of authority on the subject. Backlinks also increase your SEO.

Step 5. Include Images and Alt Text

Include images in your post for user accessibility. Just remember to provide alt test that describes what the picture looks like and why its relevant to you post. Alt text is for people who are blind, visually impaired, or have other visual processing challenges. Creating Alt text increases your accessibility.

Step 6. Share your Post on Social Media

Sharing your posts on your social media pages seems like an obvious step for increasing traffic to your website and increasing your visibility. This also creates more opportunities for backlinks to your post as more blog writer will see your post that has been written with authority and reference back to your material.

Step 7. Write guest blogs

This means writing content for another company’s website. This is a way to create an online associate network. The same way a coffee roaster might partner with a coffee shop or other restaurant, you as a blog writer, can partner with other specialists in the same field to create network bridges for future clients.

To apply for a guest blogging position check out the templates offered at LiveAgent:

Step 8. Update your content regularly

SEO changes over time. It’s best to keep on top of SEO to keep your content fresh. What this means is going back through your blog posts and researching the SEO keywords and other things mentioned in this blog and updating them accordingly. You can also mention that you update your information regularly in your blog posts, that way people know that you are a trusted source of information.

Step 9. Optimize for voice searching

The new trend with internet users is to utilize voice activated technology like Siri and Alexa to perform searches for them. To optimize your website for voice searches, frame the title of your blog in a question like “How to…” or “What do I need to…” or “…near me”. Remember to include this information in the metadata.

Step 10. Technical Details

Everything we have covered so far is a technical detail, but the following information is about how your website runs. BoostSEO has an amazing tool that runs a free diagnostic analysis of your website to help you optimize it for search engines.


In this Blog we went over 10 steps and a few technical details you can follow to Search Engine Optimize your blog. We covered everything from selecting optimal key word phrases to optimizing the way your webpage runs. If you have any questions about how to do this please, reach out to me. I would be happy to help you understand and master the process of Search Engine Optimization!

If you noticed anything area of this blog post that needs to be updated or something that really helped you, please leave a comment below!

Thank you,

Ananda Walker


December 2021 Animal Spirit Tarot Predictions

Drawing of the "Black Egg" card from the Animal Spirit Tarot Deck.

Photo of the book describing black egg, Reads: 
Speaking from an authentic voice, the truth

The Black Egg contains one of life's essential treasures-the truth inside o fit resides no confusion, excuses, small talk, noise, or lies (not even white ones). This living and breathing vessel harbors only that which rings true. When this essence is in balance we speak slowly and clearly. We are drawn to activities like writing, reading, teaching, singing, or perhaps public speaking. Sounds draw us in, books draw us in, the concept of truth itself draws us in. we start asking questions like "What do I know to be true about myself?" and "What is true about the world?" When the energy of the Black Egg is not yet access we speak from an unsure  place. We say things others want to hear, gossip, or repeat stories to justify our subpar behavior. We might even try to convince ourselves that we have no inner truth at all. The energy of the Black Egg hovers and waits for you to reconnect.

Message from Light Beings: The energy this month is about connecting with truth, your truth, universal truth, the truth of others. This black egg is a sounding board that when we listen closely we can hear our own truths resonate back. This is about talking slowly and deliberately. You may feel called to speak your truth, write, teach or sing. Remember with the ascension process we are aiming for unity so we are also being asked to balance the multiple “truths” of those around us and ourselves as part of a greater whole where all the pieces fit beautifully together.

Click here to see the predictions for the whole year of 2021.

Please leave your insights & questions in the comments below!

If you are interested in doing a past/present/future Animal Spirit Reading with Ananda please submit your $50 payment below and you’ll be contacted to set up a time for either a phone or zoom call.

The Subtle Art of Not Giving A Fuck

Cover of the book "The Subtle art of Not Giving a Fuck" by Mark Manson next to a picture of the author.

The Subtle Art of Not Giving a Fuck by Mark Manson proclaims it contains a counterintuitive approach to living a good life. While the title and description may be enchanting to those who wish to read the latest New York Times best seller, the flashy veneer only conceals deeper wisdoms that have been combed over throughout the ages by our deep thinkers and spiritual belief systems such as Buddhism and Taoism. 

The author draws from their own life experiences to illustrate the principles and as you delve deeper into the material, the heart of the matter comes to the surface. The subtle art of not giving a fuck is in actuality the art of choosing where to give your fucks. One should strive to find the things in life that are most valued and pour energy into those things to the exclusion of all other options.

What I enjoyed about this read is its bluntness and accessibility. In the ancient spiritual teachings, we are often given a line or two to describe a precept while the reader is left to ponder the meaning of “one hand clapping”. Mark breaks down concepts about immortality, life, death, and value into modern terms that can be converted into foundational principles and applied to life in the modern age.

My biggest take-away from this read was actually a quote from Mark Twain, “The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time.” I revel in this quote because one of my decision-making strategies when faced with a fork in the road involves contemplating death. I imagine myself laying on my death bed in old age, surrounded by my loved ones and I ask myself which thing do I wish I had chosen? What stories do I want to tell to the next generation? Which path do I feel will contain the most growth and enlightenment? 

Mark takes us on a fictional flirt with death journey while you’re left to let this quote sink into your bones. Have I lived my life to the fullest? Are there things I have left to say? Do I have bucket list items left? Is it even that complex? Perhaps living a fulfilled life is simple to be fully embodied in every moment, interacting and enjoying everything a Goldilocks fashion? What does a fulfilled life look and feel like?

Rather than spoil the reading, I’ll leave you to discover how Mark answers these questions. This book won’t disappoint if you are looking for something that will entertain you and change the way you feel about where to give your fucks. 

If I were to give this book a rating, it would be four out of five stars, only because I wish that Mark had shared more words of wisdom with us. Every page is enjoyable and at times I intentionally put pauses in to savor the flavor.

I hope you enjoyed this review. Please comment below your biggest take-away from reading The Subtle Art of Not Giving a Fuck.

Amazon Link

Healing The Past

Autumn Leaves – Little Rock, AR

This method of healing the past came to me during the full moon eclipse in Taurus during Scorpio season of 2021. During this time a number of planets were in retrograde and the season is ripe for going deep into the past, unearthing ancient wounds in the genetic, historic lines, childhood, and other past situations. Human consciousness is ever expanding and each individual finds themselves at the cutting edge of the myriad of choices that brought them to this moment. We feel a deep need to change the outside world so that we can live a life of peace and harmony with others, and yet the past can sometimes feel like an anchor preventing forward movement.

Parts of ourselves are stuck in the past, replaying the events, continuing to feel the pain of old hurts. When we move forward with this hurts, we are manifesting a future with these artifacts of pain still in our energy field and it will show up again in another form until we have healed and chosen another way of being in our now moments.

We aren’t meant to live life carrying burdens of the past. We are meant to live fully in the present with the knowledge of the experiences we have had so we can face each day as a more enlightened being. We are meant to as free beings, able to choose our futures.

My guides showed me a simple roadmap on how to integrate and transcend the pain of the past into something useful and actionable for forward movement. I’ve put the elements into an easy to follow worksheet so you can experience the feeling of freedom found in integrating your past.

The first question is “What Happened?”. Write out the situation in as much or as little detail as you like. You can write out a whole story of a scenario and then break it down into tiny pieces. The purpose of this question is to illuminate the details. By understanding the situation and your perspective, you can begin to find the places where you can regain your power of choice. When you begin to see the places where you could have chosen a different response, that is where you will find your power.

The next question is “How did you feel about this?”. It’s important to identify the emotions that arose during this interaction. You have to feel to heal. Give yourself permission to feel all the feelings that came up during this situation. It is safe to feel your feelings.

The next question is “What would you do differently?”. This question is getting at the heart of the experience. What did you learn from it? Where do you have the power to change your approach? Where do you have the power to change your response?

The last question is “What words of encouragement would you give to someone in your situation?”. Imagine someone else, a best friend, had just told you the above story. Imagine they told you what happened, how they felt about it, and what they would do differently if faced with the same situation again. What would you say to them as a reflection of empathy and encouragement? It’s hard to be human, were you able to empathize with their story? What strengths did you see in how they handled the situation? What strengths did you see in the way they would want to handle things differently?

Once you’ve finished the last question, find a mirror and say the words of encouragement to yourself. This is a way of being a witness to yourself. Allow yourself to take in the words of encouragement. If you found this exercise helpful, share it with a friend! If you have any questions or additional comments please share them below!

Download a printable version of the worksheet! Click Here.

If you feel you need additional help or support, you can text me directly at 414-207-9881 for a consultation.

Full Moon Eclipse in Taurus November 2021

This full moon eclipse energy is inspiring some intensely contrasting elements. Happening during Scorpio season and being a lunar eclipse means that the darker energies will be surrounding this full moon. This is inspiring the shadow, or illusions to come out and play. These darker energies may feel like racing thoughts, or old negative thought patterns swirling around your head. Just know that these are all an illusion and by focusing on the light within and grounding techniques, you can find your way through the shadow boxing. One suggestion to help focus your energies through this time is to pray for other people to find the light rather than praying for yourself. This will show the universe that you are acting as a beacon and are untouched by the darkness around you.

This full moon falls in the sign of Taurus and while most full moons are about bring things into fruition and reaping the harvest from your new moon manifestations, this one is more about letting go of old programming in the areas that Taurus resides, namely: home, finances, and relationship.

You may have already felt these topics starting to creep up into your mind. Maybe you’re noticing that you have been thinking about your career versus your passion in life, or there’s uncertainty around finances personally or in the country at large, and lastly you may be dealing with family relational patterns. Whatever it is that is coming up for you, just remember that now is a time to make a decision to move from old programs or, a victim “life happens to me” mentality and start tapping into your personal power and create the career, income, home, and relationships that you desire. You have the power to make the life you desire regardless of what is going on in the world.

Even though the full moon is eclipsed by the Earth, there is still very powerful manifestation energy and it may even be amplified at this time. Now is the time to harness that energy and get clear about the things you want to create in your life. Do some scripting and write out what your perfect day looks like. Think outside the box of what you have been told and really imagine what the flow of your perfect day would look like. What is your morning routine? What does work look like? What do you eat? What leisure activities do you engage in? Are you working on solo projects or with others? What kind of food to you eat? What do your evenings look like? Get creative and add different categories and feelings. 

Book Review: Get Together

“The dream of a peaceful society to me is still the dream of the potluck supper. The society in which all can contribute, and all can find friendship.” -Ursula Franklin

Get Together: How to Build Community with Your People was written by Kevin Huynh, Bailey Richardson, and Kai Elmer Sotto and published in 2019. The book is designed as a roadmap for community building and the chapters take you through the three phases that communities typically go through:

1. Stoke the Flame: Getting Together

2. Stoke the Fire: Sticking Together

3. Pass the Torch: Growing Together

I read this book in a day and I really loved its accessibility and simplicity. The authors put community building within anyone’s grasp by breaking down the concepts into easy-to-follow steps. My biggest take-away from the writing is their exercise on “Designing Your First Activity”. This activity should be purposeful, participatory, and repeatable. The structure of this first activity is something you can come back to again and again to re-establish or re-imagine your community.

When you think of some of the great communities that have stood the test of time, they all have a very simple structure and process for the main activity. You can see this principle to sports, AA, church, motorcycle clubs, anime conventions, fire festivals, burning man, choir clubs, the list goes on and on.

The book follows its own example of being purposeful, participatory, and repeatable. Each chapter outlines another aspect of community building and comes complete with checklists and worksheets for you to jot down your ideas. In the appendix, they recap what each chapter is about in a simple checklist. I would highly recommend this read for anyone who has worked with community building or is interested in starting one. There’s something to be gleaned from the information for all skill levels.

The later chapters of the book cover topics on how to pass the torch. How do you identify future leaders and support them in the ways that are most helpful. As someone who has worked with community building in the past, this book was both validating and inspiring.

I would highly recommend reading the whole book if you can spare a few hours and support the authors. Here’s a link to purchase on Amazon: Click Here!

If you’re not able to spare the time, I’ve included photos of the checklists in the appendix below. I hope you enjoy this content and I want to hear your ideas for what you’d like to build community around. Please leave your replies below in the comments!

Sustainability: Fork-Knife-Spoon

Good morning everyone! Today I’m going to talk about one of my favorite contraptions for #priuslife which is actually great for life in general. The fork, knife, spoon set. I originally got this to reduce the amount of plastic and single-use cutlery I was consuming. 

Since I became conscious of my impact on the environment in the year 2000, I’ve been working to decrease my footprint and bring sustainability into as many aspects of my life as possible. The fork, knife, spoon set was a simple and elegant solution to the problem of single-use plastic cutlery.

It’s estimated that every year 40 billion single use plastic utensils are thrown out every year.

Divided by the 333 million Americans, that’s about 120 pieces per person per year.

According to Forbes, plastic cutlery is one of the items that won’t ever be recycled because they are too lightweight, too small, and too contaminated.

Which means that this type of single-use plastic just ends up in a landfill or some other random location. Plastic takes about 450 years to decompose meaning, every year the number of single-use cutlery on the planet is increasing. 

If you want to understand the real cost of this cutlery convenience, Andrew Bernier’s paper “Living the Life of a Plastic Fork” he goes into detail on the costs of the initial production of the fork, supply chain & distribution, and finally disposal. 

Just because single-use cutlery is considered disposable, does not mean that it’s sustainable or good for the environment.

It’s estimated that since the 1950s one billion tons of plastic have been discarded. 

If you’re interested in other life hacks to reduce your footprint you can check out where they empower people to change their mission is to clean up the planet one “habit of waste” at a time.

Having your own cutlery set is a cool way to let others know that you care about the earth. It also means you are always prepared for a meal, and you can be sure that your silverware is always cleaned to your standards 😉


November 2021 Animal Spirit Tarot Predictions

Message from Light Beings: This message is about completion. This month you may feel a sense of contentment rising up from within you as you reflect on the year prior. You did it! It’s been a cool ride and from the egg we came and to the egg we return. It’s about completing a cycle and also beginning of a gestation period. This is perfect for the coming of winter. This month should be spend just relaxing and recognizing your part in the beautiful tapestry of life. This part of the journey is complete, while another leg shall begin soon!

Click here to see the predictions for the whole year of 2021.

Please leave your insights & questions in the comments below!

If you are interested in doing a past/present/future Animal Spirit Reading with Ananda please submit your $50 payment below and you’ll be contacted to set up a time for either a phone or zoom call.

Full Moon in Aries: October 20th, 2021

The information in this blog is very closely aligned with the collective energy reading that I posted earlier today on youtube:

This full moon is in the fire sign of Aries. The moon is all about our emotions and bringing fire into the full moon energy could have you feeling reckless and explosive! This full moon is also happening in Libra season which is all about finding balance in the relationship between the self and others so, be aware that you may find yourself in an intense relationship confrontation this full moon. 

Remember that during this full moon, everyone’s temperature is going to be hot. Full moons turn up the volume on emotions around repressed stress, trauma, or pain and may be projected onto others. So you may find yourself on the giving or receiving end of an emotional explosion and it may be really hard to resist a reaction.

How to navigate this? Take some time to yourself during the full moon and channel the fiery energy into productive outlets. Rather than burning a bridge, acknowledge the issue and put it on pause for a moment until the energies have a moment to settle. This full moon is coming at the end of a mercury retrograde and the resolution of several other planets in retrograde. This means that the energy is ripe for bringing old patterns that are no longer serving us to the surface, to be observed and transcended during the full moon. While this may mean breaking away from certain people in your life, take a moment before you burn the bridge to be sure that’s what you want to do (you could always burn it tomorrow, after the full moon, if that’s what’s meant to be). 

Write a letter to your old self, or the person you’re having difficulties with, get all of your emotions out on paper. Write it all out, no holds barred, and then burn it to release the energy.

The Aries energy also urges us to tear apart old plans or things that aren’t working and start fresh. Don’t worry about the outcome of a new project, just get started and see where it leads you. Use the “going first” energy of Aries to break past your own resistance and start something new. Maybe you are feeling overwhelmed by the number of things you want to do, or the number of steps involved in the new project. Allow yourself to be taken by the energy, there’s plenty available for trying out everything that you’re curious about.